Brand personalities based on reliability, intelligence and success such as IBM, Sony and the Financial Times are based on what major brand attribute:
A) Excitement
B) Sophistication
C) Competence
D) Sincerity

Question

Quizplus · Accepted Answer

These brands exemplify the brand attribute of competence, as they are perceived as reliable, intelligent, and successful, which are key characteristics of a competent brand.

Brand Personalities Based on Reliability, Intelligence and Success Such as IBM