Attacking market segments ignored or under-served by competitors is which type of offensive competitive strategy:
A) Encirclement strategy
B) Frontal assault strategy
C) Bypass strategy
D) Flanking strategy

Question

Quizplus · Accepted Answer

Flanking strategy involves targeting market segments that are not well-served by competitors, allowing a company to establish a strong presence in less contested areas.

Attacking Market Segments Ignored or Under-Served by Competitors Is Which