Which of the following is a true statement about advertising strategy standardization:
A) The availability of global media and advertising agencies have made standardization more difficult
B) Many multi-country campaigns try to standardize the sales platform but allow local conditions dictate creative executions
C) Many multi-market campaigns adapt sales platforms but insist on standardized creative executions
D) Legal restrictions or local customs are not usually influential in forcing changes in advertising messages

Question

Quizplus · Accepted Answer

Standardization in advertising strategy often involves using a consistent sales platform across different markets, while allowing for adjustments in creative executions to accommodate local preferences, cultural nuances, and language differences. This approach enables brands to maintain a coherent global image while being sensitive to local market dynamics.

Which of the Following Is a True Statement About Advertising