Brand personalities such as Levi's, Marlboro's and those of many SUVs are based on which major brand attribute:
A) Sophistication
B) Ruggedness
C) Competence
D) Excitement

Question

Quizplus · Accepted Answer

These brands are often associated with ruggedness, reflecting qualities of toughness and outdoorsy, adventurous spirits, which aligns with their marketing and brand positioning strategies.

Brand Personalities Such as Levi's, Marlboro's and Those of Many