When firms have expertise in dealing with foreign customers, and in financing and shipping goods abroad, indirect exporting is appropriate

Question

Quizplus · Accepted Answer

Direct exporting is more appropriate for firms with expertise in dealing with foreign customers, and in financing and shipping goods abroad, as they can manage the process and relationships themselves. Indirect exporting is typically for firms with less experience and resources in international markets.

When Firms Have Expertise in Dealing with Foreign Customers, and in Financing