In highly competitive, saturated markets, greenfield operations are usually preferred to mergers and acquisitions

Question

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In highly competitive, saturated markets, mergers and acquisitions are often preferred as they allow companies to quickly gain market share, access established customer bases, and leverage existing brand recognition, whereas greenfield operations require building everything from scratch, which can be slower and more risky.

In Highly Competitive, Saturated Markets, Greenfield Operations Are Usually Preferred