When industry strategies call for much integration of worldwide activities and definite needs to be locally responsive, firms would select a(n):
A) Multinational strategy
B) Globally integrated strategy
C) Global-local strategy
D) International strategy

Question

Quizplus · Accepted Answer

A global-local strategy (also known as a transnational strategy) is chosen by firms that need to integrate their global activities while also being responsive to local market conditions. This strategy balances the need for efficiency on a global scale with the need to adapt products and services to meet local tastes and preferences.

When Industry Strategies Call for Much Integration of Worldwide Activities