Common customer needs, global channels, marketing transfers and lead countries are what types of globalization driver:
A) Cost drivers
B) Competitive drivers
C) Government drivers
D) Market drivers

Question

Quizplus · Accepted Answer

Common customer needs, global channels, marketing transfers, and lead countries are considered market drivers. These factors indicate how global markets are integrating and how businesses can leverage these trends to market their products and services on a global scale. Market drivers focus on the demand side of globalization, emphasizing the convergence of consumer preferences, the role of global customers, and the strategic importance of certain markets in driving global strategies.

Common Customer Needs, Global Channels, Marketing Transfers and Lead Countries