A national subsidiary is assessing its product lines, marketing strategies, service levels customer satisfaction scores and other items against those of its principal rivals within a particular country market. The subsidiary is performing a:

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Competitive benchmarking profile analysis involves comparing a company's products, services, processes, and practices to those of its competitors to identify areas of improvement and to understand how it stacks up against the competition. This is exactly what the subsidiary is doing by assessing its product lines, marketing strategies, service levels, and customer satisfaction scores against those of its principal rivals.

A National Subsidiary Is Assessing Its Product Lines, Marketing Strategies