"Making an Effort to Materially Improve the Process That the System

"Making an effort to materially improve the process that the system is designed to support" describes which observation of realizing value?

A) IT value requires innovation in business practices.
B) Economic value comes from incremental innovations rather than "big bang" initiatives.
C) Strategic value comes from the cumulative effect of sustained initiatives to innovate business practices.
D) Sustainable value requires that the leaders understand that change is an aspect of organization life rather than something to be endured every couple of years.