Molly's Reach, a regional restaurant and gift shop, has recently launched an increased sales campaign, particularly focused on their gift shop.To determine if their proposal is of interest, they plan to survey a random sample of their regular customers.Suppose that Molly's Reach has an alphabetized list of regular customers who belong to their rewards program.After randomly selecting a customer on the list, every 25th customer from that point on is chosen to be in the sample.This sampling plan is called ________________________ .

Question

Quizplus · Accepted Answer

This sampling method is called systematic sampling because it involves selecting every kth individual from a population list, after a random start.

Molly's Reach, a Regional Restaurant and Gift Shop, Has Recently