Which of the following is NOT a conclusion of critics regarding the way marketing of religion affects the message itself?
A) Marketing itself is a neutral medium that allows preachers to expand their audiences but has no effect on the message.
B) The message of in some huge religious corporations is driven by the financial demands of the organization, so preachers must preach that which "sells" well if they are to gain contributions and keep the organization viable.
C) Modern society seems to require a simple, fast-paced, and entertaining message, so the preacher who wishes to market Christianity must avoid complex issues.
D) Most televangelists learn that the message of "looking out for oneself is all right" is one that sells well-bringing in substantial financial contributions.
E) Institutions, once created, take on a life of their own-with goals, motivations, and measures of success that may be very different from those originally conceived by the founders.Marketing then can come to focus on institutional growth rather than the original message.
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