Within the distribution channel, retailers and wholesalers are called:
A)inventory control agents
B)marketing intermediaries
C)movement facilitators
D)logistical managers
E)industrial users

Question

Quizplus · Accepted Answer

Retailers and wholesalers are referred to as marketing intermediaries because they facilitate the movement of goods from producers to consumers, playing a crucial role in the distribution channel by making products available to the market and often providing value-added services such as customer support and product information.

Within the Distribution Channel, Retailers and Wholesalers Are Called