There are numerous office supplies manufacturers.U.S.-based Esselte concentrates on selling filing products and desktop products such as staplers and pen sets.Because the Esselte brand is recognized as an innovative leader in the development of filing products and desktop items, the company can be said to have a(n):
A)promotional emphasis
B)economies-of-scale-based strategy
C)value-based strength
D)comparative advantage
E)differential competitive advantage

Question

Quizplus · Accepted Answer

Esselte's recognition as an innovative leader in its product category suggests it has a differential competitive advantage, setting it apart from competitors.

There Are Numerous Office Supplies Manufacturers