Mike and Ike, the fruit-flavored chewy candies, needed a major facelift.The brand had a small but loyal core of "munchers." A relatively small brand, it needed visibility to take on share leaders like Starburst and Skittles.The company changed its packaging and developed contests all geared to 12- to 17-year-olds.The makers of Mike and Ike have modified its _____ strategies.
A)place and price
B)promotion and place
C)product and place
D)product and promotion
E)promotion and price

Question

Quizplus · Accepted Answer

The makers of Mike and Ike have modified its product (by changing its packaging) and promotion (by developing contests) strategies to appeal to a younger demographic and increase brand visibility.

Mike and Ike, the Fruit-Flavored Chewy Candies, Needed a Major