3M Consumer Healthcare has introduced a "Home 'n Go Pack" packaging concept that organizes each of its bandage offerings into a separate plastic pouch within the bandage box.The pouch is visible through a window in the external packaging.The decision to offer this new packaging was made as part of the _____ strategy.
A)place
B)promotion
C)pricing
D)possession
E)product

Question

Quizplus · Accepted Answer

The "Home 'n Go Pack" packaging concept is part of the product strategy because it involves changes to the product's packaging to enhance its appeal and functionality, directly impacting the product offering itself.

3M Consumer Healthcare Has Introduced a "Home 'N Go Pack