Topik is a product that is sprayed on thinning hair and makes the hair appear thicker.The manufacturer has identified its potential market as blue-collar workers who earn less than $30,000 per year, are divorced, and who like to think of themselves as weekend athletes.Which segmentation variables are being used to identify the Topik target market?
A)demographic and psychographic
B)benefit and geographic
C)psychographic and volume
D)demographic, geographic, and psychographic
E)benefit, volume, and psychographic

Question

Quizplus · Accepted Answer

The manufacturer is using demographic variables (blue-collar workers who earn less than $30,000 per year, are divorced) and psychographic variables (like to think of themselves as weekend athletes) to identify the Topik target market.

Topik Is a Product That Is Sprayed on Thinning Hair