The 7-member Dover family recently purchased a mini-van because the ads for a Plymouth Horizon showed that it could haul 8 or more people and still have room for books, bags, and sports equipment.Plymouth Horizon was using what form of segmentation with its advertising?
A)psychographic
B)geographic
C)benefit
D)volume
E)concentrated

Question

Quizplus · Accepted Answer

The advertisement for the Plymouth Horizon emphasized the benefits of the vehicle, specifically its capacity to haul 8 or more people along with additional room for items like books, bags, and sports equipment, which aligns with benefit segmentation.

The 7-Member Dover Family Recently Purchased a Mini-Van Because the Ads