Selling more rainwear in Seattle than in San Diego due to the annual rainfall is an example of which type of marketing segmentation?
A)psychographic
B)demographic
C)psychological
D)geographic
E)volume

Question

Quizplus · Accepted Answer

This is an example of geographic segmentation, where the market is divided based on locations or regions, in this case, cities with different rainfall patterns.

Selling More Rainwear in Seattle Than in San Diego Due