People with common Activities, interests, and opinions are grouped together into a given lifestyle.A company that segments its market according to these different lifestyles is using _____ segmentation.
A)psychological
B)demographic
C)psychographic
D)benefit
E)geographic

Question

Quizplus · Accepted Answer

Psychographic segmentation involves dividing a market into segments based upon different lifestyles, as well as attitudes, values, and personalities. This approach goes beyond basic demographics to understand the consumer's habits and preferences on a deeper level.

People with Common Activities, Interests, and Opinions Are Grouped Together