Chewy candy manufacturers are coming out with more true-to-fruit flavors, with some companies even fortifying their confections with vitamin C to make them more fruit-like.From this information, you can surmise that the chewy candy industry is in the _____ stage of the product life cycle.
A)introduction
B)development
C)maturity
D)growth
E)decline

Question

Quizplus · Accepted Answer

The introduction of more true-to-fruit flavors and fortification with vitamin C to make chewy candies more fruit-like indicates that manufacturers are trying to differentiate their products and add value to retain or grow their market share. This is characteristic of the maturity stage of the product life cycle, where growth has slowed, and companies focus on differentiation and value addition to compete.

Chewy Candy Manufacturers Are Coming Out with More True-To-Fruit Flavors