_____ involves creating a unique marketing mix for every consumer.
A)Niche marketing
B)One-to-one marketing
C)Aggregated marketing
D)Macromarketing
E)Flexible marketing

Question

Quizplus · Accepted Answer

One-to-one marketing involves tailoring a product or service to each individual customer's preferences, essentially creating a unique marketing mix for every consumer.

_____ Involves Creating a Unique Marketing Mix for Every Consumer