The world's largest bank.Deutsche Bank set as its objective to make its name more recognizable in the United States.The success of its decision to sponsor a PGA golf tournament to accomplish this organizational objective will ultimately depend on which management function?

Question

Quizplus · Accepted Answer

Sponsoring a PGA golf tournament to increase brand recognition in the United States involves strategic planning to align the sponsorship with the bank's organizational objectives. This includes setting goals, identifying the target audience, and determining how the sponsorship can effectively increase brand awareness.

The World's Largest Bank