After the World Cup soccer games, Puma, the German sporting goods manufacturer, increased its end-of-year sales target by $641 million.Puma developed _____ plans with a goal that extra sales would come from new product categories the company was introducing, sale of soccer equipment, and consolidation of several subsidiaries.

Question

Quizplus · Accepted Answer

Tactical plans are short-term actions companies use to achieve their strategic objectives, fitting the description of Puma's approach to increase sales through specific initiatives.

After the World Cup Soccer Games, Puma, the German Sporting