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In Order to Attract Younger Customers to the Lacoste Brand

Question 63

Multiple Choice

In order to attract younger customers to the Lacoste brand of clothing, CEO Robert Siegel made all of the major decisions in product planning, distribution, and promotion.He asked for no input from his employees.Siegel used a(n) _____ style to increase Lacoste's sales.


A) one-directional
B) autocratic
C) consultative
D) closed-door
E) self-centered

Correct Answer:

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