Andy Yocom saw prime advertising space on the flags on the golf course.He reasoned that any marketing messages would get prominent attention if they were placed on the flags since golfers focus on them when they take their shots.As a result Yocom used his own initiative and money to start Invision Golf Group Inc.Yocom is an example of a(n):

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Entrepreneurs are individuals who, like Andy Yocom, identify a unique business opportunity and take the initiative to start a company, often investing their own resources, to bring an idea to life.

Andy Yocom Saw Prime Advertising Space on the Flags on the Golf