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When Art Baer Read That Singapore Would Lift Its Ban

Question 25

Multiple Choice

When Art Baer read that Singapore would lift its ban on chewing gum, he thought to himself, "There has to be a market there." Baer, 26, knew if he was going to move beyond the daydreaming stage, he had to move fast.After investing $20,000 of his own money into developing a product he called Impress Gum, Baer quit his job, flew to Singapore, talked to the right people in the government, lined up a manufacturer, and hired a marketing firm to promote his gum, which fights tooth decay.Baer is an example of a(n) ______ entrepreneur.


A) growth-oriented
B) classic
C) opportunistic
D) risk-aversive
E) debt-based

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