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Research on Primary Appraisals of Good and Bad Qualities of an Event

Question 18

Multiple Choice

Research on primary appraisals of good and bad qualities of an event raises an intriguing question: which is stronger, good or bad? Reviews by Cacioppo and Gardner (1999) , Baumeister et al. (2001) and Rozin and Royzman (2001) offer the following answer:


A) negative and positive evaluations are equally potent.
B) negative evaluations are more potent than positive evaluations.
C) positive evaluations are more potent than negative evaluations.
D) at this time it is not possible to come to a conclusive answer and more research is necessary.

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