Which of the following is not true about Ivy Ledbetter Lee, one of the founders of modern public relations?
A) He wrote the first college textbook on public relations.
B) He worked as a reporter.
C) He argued that an open relationship between business and the press would lead to a
D) He thought facts were important, but also elusive and malleable.
E) He helped clients repair tarnished images with photo opportunities and well-publicized acts of philanthropy.
Correct Answer:
Verified
Q20: Matching
-Edward Bernays
A)Yellow journalism
B)Ludlow miners' strike
C)Torches of freedom
D)United
Q47: Ivy Ledbetter Lee believed that facts _.
A)should
Q48: Usually, the more closely a press release
Q54: Which of the following figures did not
Q58: The targeted audience of public relations is
Q59: Which of the following activities do PR
Q65: A public relations firm looking to make
Q70: Which of the following is not true
Q73: According to the textbook, which of the
Q75: A journalist might be likely to criticize
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