Alexander and Kristin are executive managers at Safety First Fall Safety Equipment Co. They decide to discontinue gathering data and calculating performance metrics within their organization because the company's balanced scorecard performance metrics have produced several quarters in a row of good news. They assume the positive results will continue. Alexander and Kristin have made this decision as a result of a cognitive bias known as

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Motivated reasoning is a cognitive bias that occurs when people seek out information that confirms their existing beliefs and ignore information that contradicts them. In this case, Alexander and Kristin are assuming that the positive results will continue because they have produced several quarters in a row of good news. They are ignoring the possibility that the results could change in the future.

Alexander and Kristin Are Executive Managers at Safety First Fall