Alexander and Kristin are executive managers at Safety First Fall Safety Equipment Co. They realize that within the last several quarters, they have been treating the performance metrics from the company's two very distinct divisions the same rather than focusing on the unique aspects of each division. They have inaccurately assessed divisional performance as a result. Alexander and Kristin realize they have fallen prey to a cognitive bias known as

Question

Quizplus · Accepted Answer

Common measures bias occurs when decision-makers inappropriately apply the same metrics or standards across different contexts or situations, failing to account for unique aspects or differences. In this scenario, Alexander and Kristin incorrectly used the same performance metrics for two distinct divisions, ignoring their unique characteristics.

Alexander and Kristin Are Executive Managers at Safety First Fall