SCENARIO 17-4
The regression tree below was obtained for predicting the weekend box office revenue of a newly
released movie (in thousands of dollars)based on data collected in different cities on the expenditure
(at $25, $30, $35, $40, $45, $50, $55, $60, $65 or $70 thousand)spent on TV advertising and the
number of times (10, 15, 20, 25, 30 or 35)a day the advertisement appear on TV.
Business Analytics 17-15
-True or False: Referring to Scenario 17-4, the highest mean weekend box office revenue is
predicted to occur with $55 thousand spent on TV advertisement and at least 25 advertisement
appearances a day.

Question

SCENARIO 17-4
The regression tree below was obtained for predicting the weekend box office revenue of a newly
released movie (in thousands of dollars)based on data collected in different cities on the expenditure
(at $25, $30, $35, $40, $45, $50, $55, $60, $65 or $70 thousand)spent on TV advertising and the
number of times (10, 15, 20, 25, 30 or 35)a day the advertisement appear on TV.
Business Analytics 17-15 
-True or False: Referring to Scenario 17-4, the highest mean weekend box office revenue is
predicted to occur with $55 thousand spent on TV advertisement and at least 25 advertisement
appearances a day.

Quizplus · Accepted Answer

The scenario does not provide enough information to determine if the highest mean weekend box office revenue is predicted with those specific advertising conditions.

SCENARIO 17-4 The Regression Tree Below Was Obtained for Predicting the Weekend