SCENARIO 17-7
The output below shows the results of cluster analysis on the different regions of the world (North
America, Asia Pacific, Western Europe, Central & Eastern Europe, Latin America, and Middle East
& Africa)based on the amounts (in billions of US dollars)and the percentage changes from prior
year of business-to-consumer ecommerce sales last year.
17-24 Business Analytics
-True or False: Referring to Scenario 17-7, the "complete" method is used to measure the
distance between clusters.

Question

SCENARIO 17-7
The output below shows the results of cluster analysis on the different regions of the world (North
America, Asia Pacific, Western Europe, Central & Eastern Europe, Latin America, and Middle East
& Africa)based on the amounts (in billions of US dollars)and the percentage changes from prior
year of business-to-consumer ecommerce sales last year.
17-24 Business Analytics 
-True or False: Referring to Scenario 17-7, the "complete" method is used to measure the
distance between clusters.

Quizplus · Accepted Answer

The "complete" method, also known as complete linkage, measures the distance between clusters by considering the maximum distance between any two points in the different clusters.

SCENARIO 17-7 the Output Below Shows the Results of Cluster Analysis on Analysis