In the Chapter 6 Strategic Focus, the Publicis Groupe has three major groups of businesses, each in a highly related but unique market area: advertising, media, and digital. This form of diversification strategy is known as related linked.
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Q2: In the Chapter 6 Opening Case,GE achieved
Q4: An effective corporate strategy creates aggregate returns
Q5: A firm uses a corporate-level diversification strategy
Q10: In the Chapter 6 Strategic Focus, the
Q11: Related linked firms share more resources and
Q13: Economies of scope are cost savings resulting
Q14: GE (discussed in the Chapter 6 Opening
Q15: A major advantage of diversification is that
Q18: Corporate-level strategies are strategies a firm uses
Q19: United Technologies, Textron, Samsung, and Hutchison Whampoa
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