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Strategic Management Study Set 1
Quiz 6: Corporate-Level Strategy
Path 4
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Question 61
Multiple Choice
A firm that earns less than 70% of revenue from its dominant business and has direct connections between its businesses is engaging in ____ diversification.
Question 62
Multiple Choice
The more sharing of resources and activities among businesses, the more ____ is the relatedness of the diversification.
Question 63
Multiple Choice
The main difference between the related constrained level of diversification and the related linked level of diversification is
Question 64
True/False
The use of poison pills increases the chance that a poorly performing firm will be taken over.
Question 65
Multiple Choice
The lowest level of diversification is the ____ level.
Question 66
Multiple Choice
Usually a company is classified as a single business firm when revenues generated by the dominant business are greater than ____ percent.
Question 67
Multiple Choice
GE (Chapter 6 Opening Case) was diversified and manages businesses that have only a few links between them. This corporate-level strategy is best described as ________diversification.
Question 68
Multiple Choice
The Publicis Groupe (Chapter 6 Strategic Focus) uses the digital technology from its digital business to enhance the advertising products in its advertising group. This sharing of activities is characteristic of the _____________ diversification strategy.
Question 69
Multiple Choice
GE (Chapter 6 Opening Case) is unusual in that it __________________ _______________.
Question 70
Multiple Choice
Which acquisition would be considered the LEAST related?
Question 71
Multiple Choice
The ultimate test of the value of a corporate-level strategy is whether the
Question 72
Multiple Choice
The Publicis Groupe (Chapter 6 Strategic Focus) has three major groups of business (advertising, media, and digital) which share resources and capabilities. Publicis Groupe is using a _____________ diversification strategy.