List the means available to a company for horizontal growth and explain why a company might pursue one over another.

Question

Quizplus · Accepted Answer

The Answer is A firm can achieve horizontal growth by expanding its operations into other geographic locations and/or by increasing the range of products and services offered to current markets. Horizontal growth can be achieved by internal development or externally through acquisitions and strategic alliances. Depending on the company's comfort with risk as well as the resources they have available, a company may select any of these strategies for horizontal growth.

List the Means Available to a Company for Horizontal Growth