Essentially, there are only two basic competitive advantages: cost and uniqueness.

Name: Essentially, there are only two basic competitive advantages: cost and uniqueness.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Cost and uniqueness are the two fundamental types of competitive advantage. An organization can achieve a cost advantage by producing goods or services at a lower cost than its competitors, and it can achieve a uniqueness advantage by providing goods or services that are distinctively different from those of its rivals.

Essentially, There Are Only Two Basic Competitive Advantages: Cost and Uniqueness