As the television industry has changed in the last few decades from just three major networks to a multiplicity of networks, one of the major aspects of business strategy for the newer networks is ____ than the traditional networks.
A) broader competitive scope
B) narrower competitive scope
C) increased use of primary activities to capture value
D) increased use of support activities to capture value

Question

Quizplus · Accepted Answer

The newer networks, in order to successfully compete with the established traditional networks, often adopt a narrower competitive scope by focusing on a specific target audience or genre of programming. This allows them to establish a strong brand identity and differentiate themselves from the larger networks.

As the Television Industry Has Changed in the Last Few