Research suggests that having a competitive advantage in ____ creates more value in the cost leadership strategy than it does in the differentiation strategy.
A) marketing and sales
B) technology development
C) inbound and outbound logistics
D) human resource management

Question

Quizplus · Accepted Answer

The cost leadership strategy is focused on providing goods or services at a lower cost than competitors. Inbound and outbound logistics, which include transportation, warehousing, and distribution, are essential to achieving this goal. Research suggests that having a competitive advantage in logistics creates more value in the cost leadership strategy than it does in the differentiation strategy. This is because the differentiation strategy is focused on providing unique or superior products or services, whereas the cost leadership strategy is focused on providing similar products or services at a lower cost. While marketing, technology development, and human resource management are also important, logistics is specifically tied to cost reduction and therefore more impactful in the cost leadership strategy.

Research Suggests That Having a Competitive Advantage in ____ Creates