If Southwest Airlines employees lost their high enthusiasm and commitment to the company,
A)the airline could continue without problems because its cost leadership strategy is dependent on its efficient internal procedures.
B)replacement employees could be hired from rival airlines that are laying off employees easily merged into the Southwest culture.
C)there would be no impact on Southwest's profitability because Southwest's customers value the low fares rather than being "entertained" by the employees.
D)Southwest would have lost one of its competitive advantages and its performance would be threatened.

Question

Quizplus · Accepted Answer

Southwest Airlines' success is largely attributed to its employee culture and high degree of commitment to the company. Losing this would mean losing a competitive advantage and could potentially impact the airline's performance. The cost leadership strategy may be dependent on efficient internal procedures, but these procedures are executed by employees who are committed to the company's success. Replacement employees may not easily merge into Southwest's unique culture. While customers value low fares, Southwest has also differentiated itself with its focus on customer service and employee satisfaction.

If Southwest Airlines Employees Lost Their High Enthusiasm and Commitment