When selecting a business level strategy, the firm must determine all of the following EXCEPT:
A) how will the customer's needs be satisfied?
B) who is the customer?
C) what are the customers' needs?
D) why should these customers' needs be satisfied?

Question

Quizplus · Accepted Answer

The firm must determine how to satisfy the customers' needs, who the customers are, and what the customers' needs are in order to select an effective business level strategy. The only option that is not necessary to consider is "why should these customers' needs be satisfied," as it is assumed that satisfying customers' needs will lead to business success.

When Selecting a Business Level Strategy, the Firm Must Determine