A new generation of lunch trucks in cities such as New York, San Francisco, and Los Angeles serving high-end fare such as hamburgers made from grass-fed cattle, escargot, and crème brulee, at less expensive prices than sit-down restaurants. This illustrates a focus cost leadership strategy.

Question

A new generation of lunch trucks in cities such as New York, San Francisco, and Los Angeles serving high-end fare such as hamburgers made from grass-fed cattle, escargot, and crème brulee, at less expensive prices than sit-down restaurants.  This illustrates a focus cost leadership strategy.

Quizplus · Accepted Answer

A focus cost leadership strategy involves targeting a specific market segment and offering products at lower prices than competitors, which is what these lunch trucks are doing by serving high-end fare at less expensive prices.

A New Generation of Lunch Trucks in Cities Such as New