Although they are radically different companies, Houston-based New Look Laser Tattoo Removal and Denver-based Kazoo Toys share a business strategy, which is
A) cost leadership.
B) focused differentiation.
C) integrated cost leadership/differentiation.
D) differentiation.

Question

Quizplus · Accepted Answer

Both New Look Laser Tattoo Removal and Kazoo Toys are pursuing a focused differentiation strategy by targeting a specific niche market (tattoo removal and specialty toys, respectively) and offering unique and specialized services/products within that market.

Although They Are Radically Different Companies, Houston-Based New Look Laser