Focus strategies are:
A) sheltered from the risks associated with industry-wide strategies because of their niche focus.
B) able to avoid global risk by focusing on niches in national or regional markets.
C) faced with additional types of risks than are industry-wide strategies.
D) more subject to failure than industry-wide strategies.

Question

Quizplus · Accepted Answer

Focus strategies are faced with additional types of risks, such as changes in customer preferences or the entry of larger competitors into the niche market.

Focus Strategies Are