As noted in the chapter Strategic Focus, social networking sites such as Facebook are primarily used for employees to communicate, but are of limited value in identifying new and different markets for existing and new product ideas.

Question

Quizplus · Accepted Answer

This statement is incorrect. Social networking sites can be valuable in identifying new and different markets for existing and new product ideas through targeted advertising, market research, and customer engagement.

As Noted in the Chapter Strategic Focus, Social Networking Sites