Since its innovations in Internet retailing, Amazon has implemented several innovations, especially in processes and approaches to marketing its products. Its most recent innovation, the Amazon Kindle, is described in the chapter Opening Case. Which of the following methods of generating innovations described in the chapter would the Kindle illustrate?
A) Innovation through international joint venture.
B) Internal innovation.
C) Innovation through cooperative strategies.
D) Innovation through acquisitions.
Correct Answer:
Verified
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