When confronted with fear-inducing messages about AIDS or smoking,people do not always behave rationally and avoid exposure.They sometimes merely deny that the threat exists.The text suggests this is because

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When faced with fear-inducing messages, people may deny the threat exists because they want to maintain their self-esteem. Accepting the message may lead to feelings of vulnerability or incompetence, which can threaten their self-esteem. By denying the threat, they are able to maintain their sense of self-worth and avoid these unpleasant feelings.

When Confronted with Fear-Inducing Messages About AIDS or Smoking,people Do