At the new-car dealership,Josh asks the saleswoman a number of questions: "How good is the gas mileage on this model? What does Consumer Reports say about this make and model? Does this car hold its resale value?" The _______ component of Josh's attitude toward the car was most likely to inform his questions.

Question

Quizplus · Accepted Answer

The cognitive component of attitude pertains to the beliefs, thoughts and knowledge one has about an object or concept. In this scenario, Josh's questions about gas mileage, Consumer Reports and resale value highlight his cognitive evaluation about the car. These questions seek to gather information and make a rational judgment about the car's value and merits. Thus, option C is the correct answer.

At the New-Car Dealership,Josh Asks the Saleswoman a Number of Questions