According to research by Sharon Shavitt (1990),consumers' attitudes toward social identity products are _______ based because they are informed by _______.

Question

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Sharon Shavitt's research indicates that consumers' attitudes towards social identity products are affectively based, as they are informed by values and the self-concept. This means that these attitudes are influenced by emotions and feelings related to how the products align with the consumers' values and their sense of self.

According to Research by Sharon Shavitt (1990),consumers' Attitudes Toward Social