Advertisers will be most successful in influencing our attitudes and behaviours if they

Question

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Tailoring advertising strategies to the basis of consumers' attitudes means taking into consideration factors such as their values, beliefs and personal experiences. When advertisers can create ads that resonate with consumers' attitudes, they are more likely to influence their behaviours. This approach is more effective than using logical arguments, distracting consumers or attempting to use subliminal messages. While getting consumers to pay attention to ads is important, it is not the only factor that determines the success of an advertising campaign.

Advertisers Will Be Most Successful in Influencing Our Attitudes and Behaviours